top of page


Enhancing people + business capability

People &




Business Development

Consulting & Speaking

How we can help


Inspire AG is a renowned

people & culture consultancy 100%

dedicated to Australian agriculture.

Our primary focus is to assist farmers (family-owned and corporate) and agri organisations to grow teams where people and businesses thrive together.


With a comprehensive range of services specifically tailored to the unique needs of Australian agriculture, we support clients throughout the entire people lifecycle. Our expertise lies in leadership development, team growth, performance management, succession planning, and strategic business planning.


At the heart, we believe that people are the power of agriculture. Inspire AG is dedicated to helping our clients build teams where every individual is seen, valued, and heard. Our passion stems from our unwavering commitment to the long-term success of farming businesses and their people.


By closely collaborating with each client, we gain a deep understanding of their unique challenges and objectives. This enables us to develop customised solutions optimising human capital and driving sustainable business growth.

When people & culture align, the results are phenominal.

+ People 

We foster safe, inclusive and respectful cultures by improving communication, reducing conflict, and boosting engagement for people and teams to enhance personal & business performance.

  • Leadership (self & others)

  • Team dynamics & development

  • Culture growth

  • Behaviour & communication

  • Generational understanding

  • Productivity improvement

  • Emotional intelligence

  • Psychological safety

+ Business 

We adopt a people-centric and consultative approach to empower individuals and drive business success. We love getting everyone on the same page – aligned and working towards a shared vision.


  • Strategic business reviews

  • Vision, mission & values

  • Attraction & recruitment plans

  • Retention strategies

  • Succession planning

  • 360-degree reviews

  • Performance and conduct

  • Exit interviews

Our monthly e-newsletter has tips, tools and resources to strengthen people + business performance

Subscribe to our newsletter

Meet Sally Murfet

Agriculture is in my blood. I am a proud farmer's daughter with a deep connection to the land and a strong passion for Australian agriculture, having grown up in Tasmania and developed a national awareness of the industry.


With more than 25 years of hands-on experience working on farms and collaborating with agribusiness companies, I possess a natural understanding and affinity for the agricultural sector, from the paddock to the boardroom.

During the early stages of my leadership journey,

I quickly realised (the hard way) the importance of valuing people. I learned that bosses who prioritise their employees spend less time managing performance or addressing problematic behaviour. Drawing from personal experiences, I can attest to the positive impact a supportive and inspiring boss can have, igniting motivation and driving success.

As a people and culture consultant, my true passion lies in helping clients uncover their values, identify their passions, and align them to create purpose-driven businesses in a safe, considered and meaningful way.


I am proud to be a Certified Practicing Member of the Australian Human Resource Institute (AHRI) and a certified facilitator of the behavioural assessment tool, DISC Flow. These qualifications enable me to provide expert guidance and support to individuals and teams.


I firmly believe that people are the driving force behind agriculture. That is why I am dedicated to assisting the industry in growing people-first farming businesses with a focus on safety, productivity and fostering respectful cultures.

A great vision without

great people

is irrelevant.

Jim Collins.


bottom of page